LOS BALITOS | REBRAND
THE MISSION
Los Balitos Taco Shop needs a new brand identity that is flexible, unique, and fun. Through the use of a new brand identity as well some simple marketing, Los Balitos Tacos can succeed in a competitive food market and share their Cali-Latin fusion with the world.
CHALLENGE
Los Balitos Taco Shop has amazing food for all audiences, unfortunately they are lacking in their branding. At first glance, the restaurant seems dull, which affects the customer decision on eating there or not. The shop is located next to a High School, yet can not seem to retain many teens. Although, they have great food and service, Los Balito’s is in dier need of design assistance.
OLD LOGO
OBJECTIVE
The goal created for this Mexican restaurant is to identify a style and simplify its look. We want to modernize in order to appeal to the crowd that it is lacking, which is teens and families.
NEW LOGO
COLOR & TYPOGRAPHY
THE MARKS
In order to get rid of the demeaning brand Los Balitos had, a type and mark was created. This ensures the company a unique look and feel that makes them more than just some Mexican Grill and Taco shop.
The mark is meant to represent a rising sun, for the restaurant is open 24 hours a week. The colors help give off an elegant Spanish look that helps reinforce another side of Mexican culture thats bigger than its red, green and white.
WEBSITE
The best way to connect with your guest is with a website that gives them a quick look to what you have to offer. The homepage showcases an overall look of what Los Balitos has to offer. With fun imagery and copy, the guest can have a quick insight to the spirit and quality of food they acquire.
TACO TRAY PATTERNS
RECIPT CARDS
A quick and fun way leave a good taste in the guest mouth, by using the unique typography created and mark to give thanks and a proper goodbye.
SALSA PACKAGING
Los Balitos is very well known for their assortments of salsas, they even have their own salsa bar! This original homemade salsa now has bottle packaging that will ensure the guests another reason to come back and have something to take home in the end.
INTERIOR & EXTERIOR
