GOAT SCOOTERS | REBRAND + ADVERTISING
Our mission is to provide quick and easy dockless transportation—the right way, bridging the gap between small business owners and consumers. We work directly with city officials and community members and strive to enhance the communities we enter, not to trample them.
GOAT creates a safe and responsible means of transportation for short-term mobility. Consumers can use GOAT knowing their money is supporting their local community.
Owning a fleet is a straightforward way to start your own business, and begin earning a passive income.
& PHOTO STYLE
The vintage inspired color palette and photo styles are vibrant and stand out against the competition.
Social media allows the community to
interact with the brand. By advertising on
Instagram, GOAT is able to connect with
potential riders and owners.
GOAT will create targeted ad’s to those looking for entrepreneurship opportunities in the Austin community.
GOAT will use Instagram featured stories to connect with their audience through social media channels.
GOAT cares about protecting all scooter riders, so branded helmets will be placed around town to encourage safety and promote the company.
Another way GOAT reaches out to Austin locals is through sponsored podcast advertisements. Local listeners will be inspired to use GOAT because they trust what their podcasters have to say.
This ad was recorded by The Honey Pot Pod, an Austin based podcast dedicated to living well, building strong relationships and having fun. GOAT and Honey Pot Pod are a great fit because they are both Austin bred.
Dania Juarez | Art Director, Taking/Editing Photography, Website Video, Fleet Design, Audio Ad Editing
Tirah Kensinger | Advertisement Layout, Helmet Design, Photography Editing, Audio Script Writer
Kristen Coburn | Art Director, Advertisement layout, Icon design, Sponsored Instagram Ad
Abbey Dandy | Art Director, Website design, Blog, Instagram Story
Jaylynn Davenport | Art Director, Rider and Owner App, Apple Watch Design, Logo Design, Copy writing